ChatGPT offers a free basic version and paid subscriptions (e.g., ChatGPT Plus or enterprise packages) for broader functionality. Businesses can use it for customer support, operational efficiency, cost reduction, and decision support. Implementation steps include evaluation, strategic planning, and deployment/testing; common pitfalls are over-reliance on AI, weak cybersecurity, and inadequate employee training. A reported success: an LA e-commerce firm cut cart abandonment by 40%. Requirements include stable IT infrastructure, API access, and customization; pair deployments with robust data protection measures.
