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Practical guides on AI and automation for small businesses. Everything here is something I built, broke, or fixed first.

NEW GUIDE EVERY WEEK

AI Explained ChatGPT vs Gemini for Small Business: Which Fits Your Work There is no winner between ChatGPT and Gemini for a small business: pick by where your work already lives, and first check which assistant your Google or Microsoft plan already includes. 07 OCT
11 MIN
AI Explained What Is Agentic AI? A Plain Definition and Whether You Need It Agentic AI is a label, with no single definition among the vendors that use it, for AI that pursues a goal across several steps with some autonomy; this site's rule of thumb is that a fixed-step automation is the simpler start until a job truly varies from case to case. 07 OCT
11 MIN
AI Explained What Is an MCP Server? A Plain Answer for Business Owners An MCP server is a small program that exposes one app or data source to an AI assistant through an open standard; an owner usually meets it as a 'connector' inside an assistant. 07 OCT
10 MIN
AI Explained What Is an AI Agent? A Plain-English Answer for Small Business Owners An AI agent is software that is given a goal, chooses its own steps, uses tools to carry them out and checks the result; if the steps never change, an owner wants an automation instead. 07 OCT
9 MIN
Research Do Businesses That Use AI Report Better Results? Public Census data cannot show whether businesses that use AI report better results: the within-group comparisons are uninterpretable and the overall verdict is inconclusive. 06 OCT
9 MIN
Research San Francisco Jobs and AI: 419 Occupations Compared Across 419 occupations, no relationship was found between one vendor's chat-usage measure and how San Francisco-area employment compared with the national count between two published snapshots; a difference of up to about 10% between the least and most chat-used occupations cannot be ruled out. 06 OCT
9 MIN
Research AI Agent Search Interest by City: San Francisco, Seattle and Four More For the agent-tool phrases we chose, Google searches from San Francisco run at 9.5 times the city's share of the US population and Seattle's at 8.6 times, so the two are similar; this measures searches, not use. 06 OCT
9 MIN
Research California Software Developers by Age: Census Data to 2024 In Census survey data, the share of California software developers aged 22-27 shows no detectable change between 2019 and 2021-22 and 2023-24, and the data cannot identify any role for AI. 06 OCT
10 MIN